View
Where do I stand?
See how your business looks to customers — and to the AI assistants they ask. What shows up, what's missing, what's out of date.
FOR PLUMBERS, ELECTRICIANS, LANDSCAPERS & LOCAL PROS
Your customers are asking AI who to call. Let's make sure it's you.
More of your customers ask ChatGPT and Google's AI who to call. I make simple tools that show how your business looks to them and exactly what to fix, and when a fix needs a pro, I'll connect you with someone I trust. No jargon. No retainer.
Chris Batdorf, founderSmall-town roots · big-company digital & AI
HOW IT HELPS
View. Connect. Better.
When owners admit they should be doing something with AI, the next words are almost always: "I don't know where to start, why it isn't working, or what to do better." Those are exactly the three questions VCB's tools and connections answer.
Connect
Why isn't it working, and who can help?
Spot the broken links between your website, Google profile, listings and reviews. When a fix needs a pro, I'll connect you with someone I trust.
Better
What do I do about it?
Get a plain-English fix list, quick wins first, that you or your web person can knock out — then watch the calls come in.
WHAT YOU GET
Simple, honest, and sized for a small business.
I'm just getting started, so the scorecard is free while I fine-tune it. Start there — you'll know in minutes whether it helps.
FREE · AVAILABLE NOW
Free SiteScorecard
Enter your website and get a score plus specific, plain-English suggestions for that page — how you look to customers and to AI assistants like ChatGPT and Google's AI answers.
Try it free →BY INTRODUCTION
Trusted connections
When a fix is bigger than a checklist (a new website, ads, local SEO), I'll introduce you to small firms I trust, sized to your business. No pressure. I may earn a referral fee from partners; it never changes who I recommend.
See how I choose partners →LATER
For local web & marketing pros
If the scorecard proves useful, I'll offer it under your name, so small agencies and freelancers can serve their own clients better.
Interested? Tell me →WHAT I BELIEVE
Six things I believe about AI and small business.
Customers find and choose businesses differently now. Here's what that means for a small business — and for how I help.
01
AI isn't just a search box.
Most small businesses use AI to look things up — and miss that their customers now use it to decide who to call. You have to make sense to people and to the AI working for them.
02
Foundation before flash.
A clean customer list and one trusted home for your business info come first. New tools on a messy foundation just make mistakes faster.
03
Automate the busywork, keep the handshake.
Let automation handle follow-ups, scheduling and first answers. Keep a real person on the moments that matter — a big quote, a refund, an upset customer.
04
Real beats generated.
As the internet fills up with AI filler, your real story, real photos and real customers are what set you apart — to people and to the AI that summarizes the web.
05
Earn trust, don't mine it.
Use only what customers choose to share, be upfront when AI is involved, and never use what you know against them.
06
You own the know-how.
I'll show you what to fix and exactly how, in plain English — then get out of the way. No retainer, no black box.
HOW IT WORKS
Three steps. No sales pitch.
1
Enter your website
Pop in your web address at sitescorecard.ai. It's free, and nobody's going to call you.
2
See your score
Find out how you show up to customers and to AI assistants — and where you're losing them.
3
Fix what matters
Get specific, plain-English suggestions for your page. Do them yourself, hand them to your web person, or ask me for an intro to a pro.
ABOUT
Big-company smarts. Small-town handshake.
Hi, I'm Chris. I grew up on a small family farm in a small town, and I've spent my career inside a big company leading digital products, marketing technology and, lately, AI.
I've watched AI become a real advantage for big companies. My worry is the businesses I grew up around — the plumbers, electricians, landscapers and agronomists who keep a town running — getting pushed aside because AI can't see them. It feels a lot like 1999, when the shops without a website got stuck in the Yellow Pages.
VCB Digital Outfitters is my way of helping small businesses stay relevant: simple, useful tools sized for a small-business budget, and connections to good people when you need a hand. Not consulting hours.
Off the clock, I'm with my family, out on a trail or sitting by a fire. I also volunteer with Farm Rescue, helping farm families get through a crisis.
Small-town farm rootsQuad Cities, IowaDigital & AI leader
OFF THE CLOCK
Where the best ideas show up.
Trails, coastlines and back roads. I do my best thinking outside — and I've learned the right view changes how you see everything else.
In 1999, the businesses without a website got left in the Yellow Pages. Today, it's the ones AI can't see.
Let's make sure that's not you. Check your business free →
QUESTIONS
What owners ask me.
What is VCB Digital Outfitters?
A one-person company in the Quad Cities, Iowa area, run by Chris Batdorf. I make simple tools that show small local businesses how they look to customers and to AI assistants, and I connect them with trusted people when a fix needs a pro.
What is SiteScorecard?
A free website checkup at sitescorecard.ai. Enter your website address and in about a minute you get a score out of 100, a grade for each of seven areas and your top three fixes, in plain English.
Is this consulting?
No. There are no hours, no retainers and no sales calls. You get tools, a clear to-do list, and an introduction to someone I trust if you want a hand.
Who is it for?
Plumbers, electricians, HVAC companies, landscapers, agronomists and other local, hands-on businesses, usually with fewer than 20 people. You don't need to be technical.
How do you choose the pros you recommend?
I match by what your report says you need and the size of your business, and I only name a firm publicly after they've agreed to be listed. I may earn a referral fee from partners; it never changes who I recommend.
Does it cost anything?
SiteScorecard's score and your top three fixes are free. The fuller Fix Kit is free during early access and will become a small one-time purchase. There's no retainer.
Find out how AI sees your business.
SiteScorecard is free while I fine-tune it. Get your score and a plain-English list of what to fix — no sales call, no retainer.
Get my free scorecardQuestions? Email me at info@sitescorecard.ai